pool is a creative collective that does stuff

we offer brands a way to connect with people via communications and events. Through our own projects and our network of influencers throughout asia, we can introduce and strengthen the conversation brands have with their fans.

music community

creative social network

cool hunting & recommendations

We are strategic thinkers and creative doers. We come from backgrounds in advertising, marketing, design and music and can be one person or a whole team depending on the project.

Brian Tiong

Brian is b-side, an observer in this brave new world. Digital music culture, new media entertainment and emerging technology are his areas of interest. His base is Singapore but his work allows him to surf the world in search of new challenges and opportunities.

marketing & technology

Paul Tan

Paul is a cyber-culturist. He somehow physically appears in singapore organising cool parties but mentally is sitting by a beach somewhere thinking about the next great wave and overseeing his ever growing blog publishing and social network empire.

music mixtapes
creative people
whats dope

Richard McCabe

Richard is a strategic thinker who would rather talk about the consumer and your brand than himself.

Scott McClelland

Scott is creative director of Supermarkart, a creative consultancy working with agencies and brands around the world. Recent projects have seen him working with Johnnie Walker in Shanghai, Sony in Singapore, Nokia in Helsinki, Heineken in Amsterdam and Mambo in Sydney. His last grown-up job was as creative director of Bartle Bogle Hegarty in Tokyo.

creative & advertising
blog

Laurent Verrier

In between trips to the 4 corners of the real world, Laurent Verrier gets avidly involved in all things digital & virtual. He helps traditional media & marketing organizations monetize their brands, content and audiences on digital platforms. Born & bred in Burgundy, Laurent has been in Asia for 10 years, where he held VP, GM or Consultant positions for companies such as Havas, Vivendi Universal, Viacom and Fox.

internet word of mouth

Ian Stewart

Ian has been involved with youth marketing all his life; first as a consumer, then a student, and then working for Coca-Cola, MTV, and now Converse. He also had his own youth agency Filter, which was acquired by Aegis. Ian came to Asia 20 years ago from Sydney, and wonders when an interest in youth behavior will start to raise eyebrows.

street culture

Sam Cassels

In between dips in the Pool, Sam Cassels moonlights as CEO of a global ideas agency in Japan, working daily with talented people from all walks of life. He is passionate about creativity, networking and design. A Kiwi by birth, Sam has spent most of his working life in Asia and plans to stay here!

thewonderfulpeople@poolatwork.com